Good ideas
deserve to be seen.

Building the West Midlands' most engaged local news source.

Founded during the 2011 riots to share accurate local information, Birmingham Updates grew into the region's most engaged online local news source — news, lifestyle, events, weather and travel from Britain's second city. I built a truly organic audience.

A fashion brand featured by one of the UK's biggest creators.

Founded in 2012, Orange Circle Clothing was an independent fashion brand that gained exposure through the growing world of online video and creator-led content. At a time when YouTube was becoming a powerful platform for discovering new brands, Orange Circle was featured in videos by Zoella, one of the UK's best-known beauty and lifestyle creators — including her Collective Haul and My Brother Does My Makeup. The appearances put the brand in front of a huge online audience, showing the value of authentic product placement and emerging influencer culture.

Launching a product the whole city could hold onto.

The brainchild of Luke, MyBull was a handcrafted pewter keyring — a miniature of Laurence Broderick's world-famous Birmingham Bull, made in Digbeth by A.E Williams. It unlocked offers and experiences across the city, from independent restaurants to high-end hotels, with 20+ venues signed up at launch, including Malmaison, Marco Pierre White and the National Sea Life Centre.

Connecting brands with online communities across the UK.

Founded in late 2020, HelloLocal connects brands with online communities across the United Kingdom — built on the belief that to really connect with people you must be real, be interesting and be genuinely useful.

Launching Christian Louboutin in Birmingham.

I created a video for the opening of Christian Louboutin's first Birmingham boutique on level 4 of Selfridges — a brand moment that travelled far beyond the city.

Making water saving something people talk about.

A long-running creative partnership: #STWaterSavingHero tips shared through local groups from Ledbury to the Black Country, a series of 'Stay Hydrated Bab' GIFs and stickers supporting the brand's social presence, and an Instagram filter — 'Time for a pint… of water!' — created for the Commonwealth Games and beyond.

Helping the BBC connect with Birmingham.

I worked with BBC Birmingham on a range of activities — including their Peaky Friday campaign, which put a Peaky Blinders cap on the Bullring Bull and drew 8.4k reactions and 2.1k shares, and shouting about BBC Newsbeat relocating to the city alongside Elonex, reaching 42,026 accounts.

Turning a pantomime visit into a city-wide story.

I used images from Birmingham Hippodrome to talk about Steve McFadden — a pantomime actor visiting Birmingham Sea Life Centre. The simple, timely idea reached 1.2 million people, with 3.3k comments and 1.1k shares.